Published Resource    
MemberChris Macrae
Typebook
TitleBrand Chartering Handbook - how brand organisations learn living scripts
DescriptionAimed through a corporate quiz to connect the organisation of brand with knowledge management and people's emotional behaviours and values...published in 1996, now also online at http://www.instituteforbrandleadership.org/Brand_Chartering.html 
Roleauthor
Year1996 
Informationhttp://www.instituteforbrandleadership.org/Brand_Chartering.html 
Orderingmailto:wcbn007@easynet.co.uk 
PublisherEconomist Intelligence Unit & Addison-Wesley 

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