Published Resource    
MemberChris Macrae
TitleBranding - the marketing advantage
DescriptionI played one of the 2 main roles as newscaster/inquisitor of how fully organised were company brands in keeping all their promises. About 10 brand companies were brave enough to take part exhibiting both their strengths and weaknesses in embedding the brand in every oragnisational process 
PublisherBBC for Business 

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