John Grieve: Gilt by Association: A new concept for a Search engine    
 Gilt by Association: A new concept for a Search engine10 comments
20 Jun 2010 @ 12:46, by John Grieve


Our civilization is based on the Aristotelian concept form associated with Logic and Syllogism. As pointed out in previous articles this is not the only possible or historically validated form. Indigenous societies seem to have used another system based on images and the Laws of Association ( rather than the Laws of Logic). This system was characterised also by connections with so-called occult sciences and magic. It should be possible to harness this knowledge ( and clearly the human mind does work by Association and images) to create a search engine which searches by a method of association. We are not just talking about a thesaurus or lexical database but a system of inter-related ideas and images. There is much detail to be worked out, but the basic idea indicates a shift in the direction of our civilization's cogitative function which promises to go forward by recapitulating what was lost when we entered on our present over-rational and logical trajectory.


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10 comments

21 Jun 2010 @ 11:16 by mortimer : Electroencephalographic Search Engine
When you type in a keyword the search engine will look for similar brain waves attached to that keyword.

http://upload.wikimedia.org/wikipedia/en/b/bf/EEG_cap.jpg
newciv 2.0  

21 Jun 2010 @ 20:47 by johnjoseph : Search

very interesting idea. Can you elaborate  

23 Jun 2010 @ 11:12 by mortimer : Brainwave method of association
I thought of it after reading your post above. Use brainwave maps to find correct context of keywords.  

23 Jun 2010 @ 11:38 by johnjoseph : brainwave
would our images/reaction to images have specific identifiable wave forms?  

23 Jun 2010 @ 16:38 by mortimer : Identifiable brainwave forms
Yes, identifiable at least on some level. You see. Red is warm. And blue is cool. Even for a blind person. Although I doubt the influence of mars makes everyone war like. So there is also a gray area where few would share what's identifiable.  

27 Jun 2010 @ 21:03 by rishi : Civilization?
Our civlization is based upon logic? Well, maybe in a very remote sense with Greek philosophy, but logic is an unused and archaic concept in the modern consumer-world context. In other words, there's no such thing amidst consumerism, which is inhernetly OPPOSED to anything logical. Logic is not what sells products...blind impulse and sheer hype is what sells products.

A logical consumer is no longer a consumer, but rather, a philosopher.  

27 Jun 2010 @ 21:22 by mortimer : Logic sells products
Well, actually Rishi, if you really want to get right down to brass-tacks and hyper-clarity.

Marketing strategist do use logic to calculate methods of triggering blind impulse and hype which sells products.

Philosopher huh. Interesting view.

There is an excellent documentary on this subject titled "Century of the Self" which I highly recommend ~ http://en.wikipedia.org/wiki/The_Century_of_the_Self  

27 Jun 2010 @ 23:14 by johnjoseph : Categories
Philosophy deals with categories (see Aristotle), but the "consumerism" you're referring to is in the realm of economics, and it is wise to keep your different categories clear, precise and separate  

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